Representation& Cooperations
Travel Representation
I work as the Nordic representative for Inspirations Travel & Tours, an experienced South African-based Inbound Destination Management Company operating and offering services in Southern Africa, specializing in tailor-made travel solutions, group and themed journeys, and complex logistical arrangements.
My role includes representing Inspirations Travel & Tours in the Nordic markets, collaborating with tour operators and industry partners, and providing local expertise throughout the planning and implementation process. With extensive experience in African tourism, strong regional knowledge and a wide professional network, I support the creation of high-quality, responsible and client-focused travel experiences.
This travel representation forms a natural extension of Journeys and Beyond, strengthening the connection between the Nordics and Southern Africa through trust, expertise and local insight.
Responsible Lifestyle Brands
During the pandemic years, I expanded my work beyond tourism and began importing responsible products from South Africa. The motivation was to highlight high-quality, ethically produced and story-driven brands while supporting local producers and small businesses.
As import operations proved too demanding for a one-person business and tourism gradually recovered, my focus shifted towards brand representation.
Today, I represent lifestyle brands that I genuinely believe in and that align with my values of quality, responsibility and authenticity. One of the brands I represent is BOS Brands, known for its premium rooibos-based iced teas. The official importer of BOS Brands in Finland is Lejos.fi.
My role focuses on brand representation, partnerships and sharing the story and values behind BOS Brands with the right audiences.
BOS Brands – Rooibos Iced Tea from South Africa
BOS Brands is a South African beverage brand known for its high-quality rooibos-based iced teas. The brand combines clean ingredients, modern design and a strong value base – without compromising on taste or quality.
BOS iced teas are made from natural rooibos and contain no artificial sweeteners, colourings or preservatives. Naturally caffeine-free, rooibos is gentle and suitable for all ages.

BOS Brands organic rooibos iced tea, a premium, naturally caffeine-free iced tea from South Africa is already available in Finland through selected S-Markets, K-Markets, cafés, and restaurants.
If you are interested in offering BOS Brands in your store, café, or restaurant, please get in touch. I'd be happy to explain more, share product details, and guide you through the next steps to make it happen -> contact me
Here you can find the latest edition of BOS Magazine, packed with inspiring stories and positive news from around the world !
Browse the online flip version here:


